According to Corlett and Pearson:
The conscious realm of the organizational psyche is the arena where the ego-directed actions and behaviors of those who are in charge hold sway over productive activity and the shaping of the organization’s culture. This is the zone of affairs dealt with exhaustively by conventional organization theory and management theory. There is, however an aspect of this activity that cannot be seen through conventional lenses. An underlying texture, both collective and influenced by the unconscious, begins coming into focus when the observer adopts a Jungian perspective. This underlying texture has two principal threads; the center of consciousness [Ego] and the organization’s public face [Persona]….
The center of consciousness is an organizational process, comprising the myriad conscious activities–reflecting, planning, controlling, coordinating, and implementing–necessary for managing the work of the organization (p. 27).
The conscious aspect of the public face, the brand identity, does two things for the organization. First, it transmits the organization’s ideal image of itself. Think of the bank that touts itself as the “friendly neighbor down at the corner.” Second, the public face screens from the operating environment aspects of the organization that the center of consciousness wants to hide (p. 32).
In the end, an organization’s public face is a compromise between how the center of consciousness wants to present the organization and what the environment wants or expects of the organization. In seeking to find its niche, the organization inevitably caters to some degree to what its public wants. In so doing it may to a greater or lesser degree have to sublimate parts of itself. The sublimated [repressed] material will end up in the organization’s shadow (p. 33).
(John G. Corlett and Carol S. Pearson, (2003), p. 27. (See Bookshelf for full citation.)